Privacy Policy
Privacy & GDPR Policy
Last updated: 10/02/2026
This Privacy Policy explains how Continual Designs ("we", "us", or "our") collects, uses, stores, and protects your personal data when you visit or make a purchase from www.continualdesigns.com (the "Site").
We are committed to protecting your privacy and handling your personal data transparently and securely in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
Business name: Continual Designs
Website: www.continualdesigns.com
Contact method: Contact form available on the Site
For the purposes of data protection law, Continual Designs is the data controller of your personal data.
2. What Personal Data We Collect
We may collect and process the following types of personal data:
a) Information you provide to us
- Name
- Billing and delivery address
- Email address
- Phone number (if provided)
- Custom text or engraving details submitted with an order
- Messages sent via contact forms or email
b) Information collected automatically
- IP address
- Browser type and version
- Device information
- Pages visited and interactions with the Site
This information is collected using cookies and similar technologies (see Section 9).
3. How We Use Your Personal Data
We use your personal data to:
- Process and fulfil orders, including custom-made items
- Communicate with you about your order or enquiry
- Provide customer support
- Improve and optimise our website and services
- Comply with legal and accounting obligations
We only collect and use personal data where we have a lawful basis to do so.
4. Lawful Bases for Processing
Under UK GDPR, we rely on the following lawful bases:
- Contract: To fulfil your order or respond to a request
- Legal obligation: To comply with tax, accounting, or consumer law
- Legitimate interests: To improve our services and website, and to prevent fraud
- Consent: Where you have explicitly agreed (for example, accepting non-essential cookies)
5. Sharing Your Data
We do not sell or rent your personal data.
We may share your data only where necessary with trusted third parties, such as:
- Payment processors (to securely process payments)
- Delivery and courier services
- Website hosting and technical service providers
All third parties are required to handle your data securely and in accordance with data protection law.
6. International Transfers
Some of our service providers may store or process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as adequacy regulations or standard contractual clauses.
7. Data Retention
We retain personal data only for as long as necessary:
- Order and transaction data: retained for legal and accounting requirements
- Customer correspondence: retained as needed to provide support
- Website analytics data: retained in anonymised or aggregated form
When data is no longer required, it is securely deleted.
8. Your Rights
Under UK GDPR, you have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request deletion of your data
- Restrict or object to processing
- Request data portability
- Withdraw consent at any time (where applicable)
To exercise any of these rights, please contact us using the contact form available on our website.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
www.ico.org.uk
9. Cookies
We use cookies to ensure the Site functions properly and to understand how visitors use it.
Cookies may include:
- Essential cookies required for site operation
- Analytics cookies to measure performance and usage
You can control or disable cookies through your browser settings. Disabling cookies may affect site functionality.
10. Data Security
We take appropriate technical and organisational measures to protect your personal data, including:
- Secure hosting and encrypted connections (HTTPS)
- Limited access to personal data
- Trusted third-party services with appropriate safeguards
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in law or our practices. The latest version will always be available on this page.
12. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact:
Please use the contact form available on our website.